Privacy Policy

Introduction

Wakeufresh is committed to protecting your privacy and ensuring you have a positive experience on our website and when using our services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with us online.

Please read this Privacy Policy carefully. If you do not agree with our practices, please do not use our services. Your continued use of our website and services indicates your acceptance of this Privacy Policy.

Information We Collect

Information You Provide Directly:

Personal Identification Information:

• Full name

• Email address

• Phone number

• Mailing address

• Billing address

• Date of birth (optional)

• Gender (optional)

• Preferences and interests

Payment Information:

• Credit or debit card number

• Expiration date

• CVV/CVC code

• Bank account details (for net banking)

• Digital wallet account information

• Billing address and contact details

Communication Information:

• Messages you send us

• Customer service inquiries and responses

• Product reviews and ratings

• Survey responses

• Feedback and suggestions

• Social media communications

Account Information:

• Username and password

• Account preferences and settings

• Purchase history

• Saved addresses and payment methods

• Wishlist items

Information Collected Automatically:

Website Usage Information:

• IP address and location data

• Browser type and version

• Pages visited and time spent

• Referring website URL

• Device type (mobile, tablet, desktop)

• Operating system

• Screen resolution

Cookies and Tracking:

• Cookies stored on your device

• Web beacons and tracking pixels

• Google Analytics data

• Retargeting information

• Session information

Mobile Application Data:

• App usage patterns

• Features accessed

• Crash reports

• Performance data

• Location (if permitted)

How We Use Your Information

Providing Services:

• Processing your orders and purchases

• Sending order confirmations and updates

• Arranging delivery and managing logistics

• Providing customer support and assistance

• Handling returns, refunds, and warranty claims

• Resolving disputes and complaints

Communication:

• Sending transactional emails (receipts, shipping updates)

• Responding to your inquiries

• Sending promotional emails (with your consent)

• Birthday and anniversary greetings

• Service updates and policy changes

• SMS and WhatsApp notifications (if opted in)

Personalization:

• Customizing your website experience

• Showing relevant product recommendations

• Saving your preferences and settings

• Remembering your cart items

• Displaying personalized content

Marketing and Analytics:

• Understanding how you use our services

• Analyzing user behavior and trends

• Improving website functionality

• Testing new features

• Conducting market research

• Creating anonymized analytics reports

Fraud Prevention:

• Detecting fraudulent transactions

• Preventing unauthorized access

• Validating payment information

• Monitoring suspicious activities

• Protecting website security

• Verifying customer identity

Legal Compliance:

• Fulfilling legal obligations

• Responding to government requests

• Enforcing our Terms of Service

• Protecting our legal interests

• Maintaining required records

• Tax and accounting purposes

Information Sharing and Disclosure

Third Parties We Share Information With:

Service Providers:

• Payment processors and gateways

• Shipping and logistics companies

• Customer service platforms

• Email and SMS service providers

• Cloud storage providers

• Website hosting and security providers

Business Partners:

• Co-marketing partners (with your consent)

• Product manufacturers and suppliers

• Customer service third parties

• Analytics providers

• Advertising networks

Legal Requirements:

• Law enforcement agencies

• Government authorities

• Court orders and legal proceedings

• Regulatory bodies

• As required by law

Business Transfers:

• Acquiring company (if Wakeufresh is acquired)

• Merger parties

• Asset purchasers

• Bankruptcy proceedings

Non-Personal Information:
We may share aggregated, anonymized data that cannot identify individuals, including:

• General usage trends

• Anonymized demographic information

• Market analysis and statistics

• Website performance metrics

With Your Consent:
We share information with third parties only when you provide explicit consent, such as:

• Co-marketing communications

• Loyalty programs with partners

• Third-party integration services

• Social media platforms (if you choose to connect)

Data Security

Security Measures:
Wakeufresh implements comprehensive security measures to protect your information:

• SSL Encryption: All data transmitted between your browser and our servers is encrypted using SSL (Secure Socket Layer) technology

• PCI Compliance: Payment information is processed through PCI-DSS compliant payment gateways

• Secure Storage: Personal data is stored on secure, password-protected servers

• Access Controls: Only authorized personnel can access customer information

• Regular Audits: We conduct regular security audits and penetration testing

• Firewall Protection: Multi-layered firewalls protect against unauthorized access

• Data Backups: Regular backups ensure data recovery in case of incidents

• Employee Training: Staff training on data protection and privacy protocols

Limitations:
No transmission over the internet is completely secure. While we implement industry-standard security measures, Wakeufresh cannot guarantee absolute security. Use of our services is at your own risk.

Cookies and Tracking Technologies

What Are Cookies:
Cookies are small text files stored on your device that help us recognize you and enhance your experience.

Types of Cookies We Use:

Necessary Cookies:

• Session management

• Security and fraud prevention

• Website functionality

• User preferences storage

Analytical Cookies:

• Google Analytics for usage analysis

• Page performance tracking

• User behavior analysis

• Feature usage monitoring

Marketing Cookies:

• Retargeting for relevant ads

• Cross-site tracking for personalization

• Social media integration

• Third-party advertising networks

Preference Cookies:

• Storing user preferences

• Language and region settings

• Accessibility settings

• Saved items and wishlist

Cookie Management:

• Most browsers allow you to refuse cookies or alert you when cookies are set

• You can delete cookies from your device settings

• Disabling cookies may affect website functionality and your experience

• Some features may not work properly without cookies

Third-Party Cookies:
We use third-party cookies from:

• Google Analytics (analytics@google.com)

• Facebook Pixel (facebook.com)

• Advertising networks (for retargeting)

Review these providers' privacy policies for their practices.

Your Rights and Choices

Access Your Information:
You have the right to request and access:

• Personal information we have collected

• How we use your information

• Who we share your information with

Correct Your Information:
You can update or correct your:

• Personal details

• Contact information

• Account preferences

• Saved addresses

Delete Your Information:
You can request deletion of your data, subject to:

• Legal retention requirements

• Active transaction status

• Contractual obligations

• Fraud investigation needs

Opt-Out of Marketing:

• Unsubscribe from marketing emails (link at email bottom)

• Opt-out of SMS/WhatsApp communications

• Disable personalized advertising in browser settings

• Contact us to opt-out of all marketing

Data Portability:
You can request your data in a portable format for transfer to another service provider.

Withdraw Consent:
You can withdraw consent for specific uses of your data at any time.

How to Exercise Your Rights:
Email: privacy@wakeufresh.com
Include: Your name, contact information, and specific request details

We respond to requests within 30 days.

International Data Transfers

Data Location:
Your information is collected and stored primarily in India. However:

• Some data may be transferred to other countries

• We only transfer data to countries with adequate privacy protection

• Third-party service providers may process data internationally

• By using our services, you consent to international data transfers

Legal Basis:
Data transfers are justified by:

• Your explicit consent

• Contract necessity

• Legal compliance

• Your vital interests

• Legitimate business interests

Retention of Information

How Long We Keep Data:

Customer Account Information:

• Retained while account is active

• Deleted 2 years after account closure (unless required by law)

Purchase and Order Data:

• Retained for 7 years (for tax and accounting purposes)

• May be anonymized after this period

Payment Information:

• Card details NOT stored (processed by PCI-compliant gateway)

• Transaction records retained per financial regulations

Communications:

• Email records: Retained for 3 years

• Chat/support interactions: Retained for 2 years

• Social media messages: Retained per platform policies

Analytics and Tracking:

• Cookies: Typically 1-2 years (set per cookie policy)

• Website logs: 90 days

• Google Analytics: 26 months (customizable)

Marketing Preferences:

• Maintained until you opt-out

• At least 2 years after last interaction

Exceptions:

• Legal holds may require longer retention

• Tax and regulatory compliance may require extended retention

• Fraud investigations may require longer retention

• Backup data may contain older information

Children's Privacy

Age Restriction:
Our services are not intended for children under 13 years old. We do not knowingly collect information from children under 13.

Parental Notice:
If we discover that a child under 13 has provided information, we will:

• Immediately delete such information

• Notify the parent or guardian

• Cease further collection from that child

Parents' Rights:
If you believe your child has provided information:

• Contact us immediately at privacy@wakeufresh.com

• Provide child's name and contact information

• Request information deletion

Age-Appropriate Content:
Parents can enable parental controls through browser or device settings to restrict access to online content.

Updates to Privacy Policy

Policy Changes:
Wakeufresh may update this Privacy Policy at any time to reflect:

• Changes in our privacy practices

• New technologies or services

• Legal or regulatory changes

• Feedback from users

• Other operational reasons

Notification:
We will notify you of material changes by:

• Posting updated policy on website

• Sending email notification to your account email

• Requesting acknowledgment of changes

• Displaying prominent notice on website

Continued Use:
Your continued use of our services after posting updated Privacy Policy constitutes your acceptance of the revised Privacy Policy.

Archive:
Previous versions of this Privacy Policy can be requested at any time by emailing privacy@wakeufresh.com

Third-Party Links and Services

External Websites:
Our website may contain links to third-party websites. Wakeufresh is not responsible for:

• Privacy practices of external websites

• Data collection by third parties

• Content accuracy

• Security of third-party sites

Review Before Sharing:
Always review the privacy policy of any external website before providing personal information.

Social Media Integration:
If you connect your social media accounts:

• You authorize sharing of profile information

• Social platforms have their own privacy policies

• Review platform policies before connecting

Contact Us About Privacy

Privacy Inquiries:

Email: privacy@wakeufresh.com
Phone: 1-800-WAKEUFRESH
Mailing Address:
Wakeufresh
Privacy Officer
Miraj, Maharashtra, India

Response Time:

• We aim to respond to privacy requests within 15 business days

• Complex requests may require additional time

• You'll receive written confirmation of action taken

Complaint Procedure:
If you have privacy concerns:

1. Contact our Privacy Officer

2. Provide detailed description of concern

3. Include relevant documentation

4. Specify desired resolution

5. We investigate and respond within 30 days

If you remain unsatisfied, you may fill a complaint with the appropriate data protection authority in your jurisdiction.